How to Check BIS Hallmark Gold Jewellery Before Buying

Buying gold jewellery is not just about beauty and design — it is also about trust, purity, and long-term value. Before purchasing any gold ornament, every buyer should verify whether the jewellery is properly BIS hallmarked. A BIS Hallmark ensures that the gold jewellery meets government-approved purity standards and protects customers from fraud.

At Swarnam Jewellers, customers are guided with complete transparency regarding gold purity, BIS Hallmarking, and HUID verification for every jewellery purchase.

What is BIS Hallmark Gold Jewellery?

Bureau of Indian Standards Hallmarking is a certification process that confirms the purity of gold jewellery. BIS Hallmarking is regulated by the Government of India and helps customers identify genuine gold products.

A hallmarked jewellery piece guarantees:

• Certified gold purity

• Government-approved quality standards

• Better resale and exchange value

• Protection against adulterated or fake gold

Today, BIS Hallmarking is mandatory for most gold jewellery sold in India.

Important BIS Hallmark Symbols to Check

Before buying gold jewellery, carefully inspect these four important markings:

1. BIS Logo

The jewellery should have the official BIS triangular logo stamped on it. This indicates that the jewellery is certified by BIS.

2. Purity Mark

Check the karat and fineness number:

• 22K gold = 916

• 18K gold = 750

• 14K gold = 585

For example, “916” means the jewellery contains 91.6% pure gold.

3. HUID Number

Every BIS hallmarked jewellery piece now carries a unique six-digit alphanumeric HUID (Hallmark Unique Identification) code. This helps customers verify authenticity online.

4. Jeweller’s Identification Mark

The jewellery should also include the registered jeweller’s identification stamp.

How to Verify BIS Hallmark Online

Customers can easily verify gold jewellery authenticity using the BIS Care App.

Steps to Verify:

1. Download the BIS Care App

2. Open the “Verify HUID” option

3. Enter the six-digit HUID number

4. Check the jewellery details displayed on the screen

The app will show:

• Jeweller name

• Gold purity

• Hallmark registration details

This ensures the jewellery is genuine and officially certified.

Why BIS Hallmark is Important

Ensures Purity

Hallmarking confirms that you are paying for the correct gold purity.

Better Resale Value

Hallmarked jewellery receives better value during resale or exchange.

Safe Investment

Gold is a long-term investment. Certified jewellery provides peace of mind and financial security.

Protection from Fraud

BIS certification prevents customers from buying under-purity gold jewellery.

Tips Before Buying Gold Jewellery

• Always ask for a proper bill

• Verify the HUID number

• Buy only from trusted jewellers

• Check making charges and weight transparency

• Compare purity markings carefully

Buy BIS Hallmarked Gold Jewellery from Trusted Jewellers

When purchasing gold jewellery, trust and transparency matter the most. Reputed jewellery stores provide proper billing, BIS Hallmarked ornaments, and genuine purity assurance.

Swarnam Jewellers offers certified BIS Hallmarked gold jewellery collections with transparent pricing and trusted customer service for buyers looking for quality and authenticity.

Whether you are purchasing daily wear jewellery, bridal ornaments, gold rings, chains, bangles, or earrings, always verify the BIS Hallmark before making your purchase.

Conclusion

Checking BIS Hallmark gold jewellery before buying is essential for every customer. A few minutes of verification can protect your investment and ensure genuine gold purity. Always look for the BIS logo, purity mark, HUID number, and jeweller identification before purchasing any gold ornament.

Choosing certified BIS Hallmarked jewellery ensures quality, trust, and long-term value for every gold purchase.