Welcome to Swarnam Jewellers – Your trusted jewellery store for certified gold, silver, gemstone designs.
Buying gold jewellery is not just about beauty and design — it is also about trust, purity, and long-term value. Before purchasing any gold ornament, every buyer should verify whether the jewellery is properly BIS hallmarked. A BIS Hallmark ensures that the gold jewellery meets government-approved purity standards and protects customers from fraud.
At Swarnam Jewellers, customers are guided with complete transparency regarding gold purity, BIS Hallmarking, and HUID verification for every jewellery purchase.
Bureau of Indian Standards Hallmarking is a certification process that confirms the purity of gold jewellery. BIS Hallmarking is regulated by the Government of India and helps customers identify genuine gold products.
A hallmarked jewellery piece guarantees:
Certified gold purity
Government-approved quality standards
Better resale and exchange value
Protection against adulterated or fake gold
Today, BIS Hallmarking is mandatory for most gold jewellery sold in India.
Before buying gold jewellery, carefully inspect these four important markings:
The jewellery should have the official BIS triangular logo stamped on it. This indicates that the jewellery is certified by BIS.
Check the karat and fineness number:
22K gold = 916
18K gold = 750
14K gold = 585
For example, “916” means the jewellery contains 91.6% pure gold.
Every BIS hallmarked jewellery piece now carries a unique six-digit alphanumeric HUID (Hallmark Unique Identification) code. This helps customers verify authenticity online.
The jewellery should also include the registered jeweller’s identification stamp.
Customers can easily verify gold jewellery authenticity using the BIS Care App.
Download the BIS Care App
Open the “Verify HUID” option
Enter the six-digit HUID number
Check the jewellery details displayed on the screen
The app will show:
Jeweller name
Gold purity
Hallmark registration details
This ensures the jewellery is genuine and officially certified.
Hallmarking confirms that you are paying for the correct gold purity.
Hallmarked jewellery receives better value during resale or exchange.
Gold is a long-term investment. Certified jewellery provides peace of mind and financial security.
BIS certification prevents customers from buying under-purity gold jewellery.
Always ask for a proper bill
Verify the HUID number
Buy only from trusted jewellers
Check making charges and weight transparency
Compare purity markings carefully
When purchasing gold jewellery, trust and transparency matter the most. Reputed jewellery stores provide proper billing, BIS Hallmarked ornaments, and genuine purity assurance.
Swarnam Jewellers offers certified BIS Hallmarked gold jewellery collections with transparent pricing and trusted customer service for buyers looking for quality and authenticity.
Whether you are purchasing daily wear jewellery, bridal ornaments, gold rings, chains, bangles, or earrings, always verify the BIS Hallmark before making your purchase.
Checking BIS Hallmark gold jewellery before buying is essential for every customer. A few minutes of verification can protect your investment and ensure genuine gold purity. Always look for the BIS logo, purity mark, HUID number, and jeweller identification before purchasing any gold ornament.
Choosing certified BIS Hallmarked jewellery ensures quality, trust, and long-term value for every gold purchase.